jhJuliette HirschProfile & experience

Selected work / Communications & digital

From complex subjects
to public-facing work.

Three projects bringing together editorial judgment, creative production and project delivery — with my contribution to each.

01

Airbnb / Campaign production & editorial

Making rural tourism
a human story.

I helped deliver a rural-tourism campaign for Airbnb, used at the Paris International Agricultural Show. The work brought hosts and farmers into the story, connecting a public-policy objective with lived experience.

My contribution

I developed the brief, identified participants, coordinated logistics and editorial choices, attended the shoot and conducted interviews. I worked with a production agency and reviewed edits, giving feedback on the resulting films.

My wider Airbnb work also included writing three articles and collaborating with a designer on graphics.

Creative briefingAgency coordinationInterviews & writingEditorial review
Campaign context · Airbnb at the Agricultural Show
Isabelle, an Airbnb host in Lyon, photographed for her published host story
Selected writing / FrenchRencontrez Isabelle

A host profile I wrote for Airbnb’s newsroom. Photography from the original publication.

Read the published article
02

Académie Notre Europe alumni / Policy communication

Explaining Europe,
one idea at a time.

An animated explainer breaking down the European recovery plan: its purpose, financing, allocation and policy priorities.

My contribution

I managed the alumni association’s social media and created this content end to end: research, script, graphic design and animation in Canva. I structured the explanation as a sequence of short visual steps, moving from the overall policy to how it works.

Policy researchVisual storytellingDesign & animation
Frame explaining the recovery plan’s 750-billion-euro envelope of loans and grants
The overall funding envelope
Frame showing pre-crisis unemployment as one of the allocation criteria
How funding is allocated
Frame introducing the recovery plan’s digital spending priority
Policy priorities
Watch the full explainer French · 9:02 · no audio

Original 2020–2021 policy communication. Four production sequences assembled for viewing; figures and policy references reflect that period.

03

Florence Noiville / Editorial & social media

Research made accessible.
Women’s voices amplified.

Cover of Après: Six femmes pour un monde différent, by Florence Noiville and Juliette Hirsch

From book to digital content

I co-wrote Après: Six femmes pour un monde différent with Florence Noiville, a book of interviews with women including economist Esther Duflo.

About the book

My contribution

For International Women’s Day, I created an English-language series for Florence Noiville’s social media account, extending the book’s themes into research-led digital content. I handled the research, writing, graphic design and animation myself.

The series introduced research on gender and development, connected findings across topics and directed readers towards further resources.

Research synthesisEnglish-language contentEditorial design
International Women’s Rights Day campaign cover, with an illustrated pattern of women
Campaign opening
Social media graphic introducing Amartya Sen’s Missing Women research
Amartya Sen · Missing Women
Social media graphic summarising Esther Duflo’s research on women’s empowerment and economic development
Esther Duflo · Empowerment & development
Research-led graphic connecting gender discrimination with crises and public health
Gender inequality in times of crisis

Selected original campaign visuals · English · March 2021. Select an image to view it in full.